Adela Belin

bloggingMay, 22 2022

How to Come Up With a Name For Your Blog [That You Won't Regret]

Adela BelinContent strategist and writer
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Ready to start a new blog? You need to first pick out the right blog name.

Your blog name can tell readers who you are and the engaging content you will create. Having a good blog name is essential and can play a huge role in your success.

Especially with more than 500 million active blogs on the internet, your blog name has to be catchy or memorable to stand out from the crowd.

Here we will share some question prompts and tips that will guide you on how to come up with a name for a blog.

1. What is your blog topic?

The first step before starting any blog is to identify your niche. Ask yourself what the reasons for starting your blog are.

Your name should reflect how broad or narrow the topics on your blog will be. So write down potential titles and ideas you want to talk about in your blog.

Highlight particular keywords associated with the chosen topics. For example, luxury or budget travel when starting a travel blog.

Listing down all these topics and keywords can help spark blog name ideas. And if that’s not enough, you can also use a thesaurus to find other relevant terms.

Look through them to find keywords that stand out to you and represent your niche.

2. Who is your target audience?

Next, ask yourself who your potential audiences are. Are they primarily men or women? Are they still in high school or working adults in their mid-twenties?

Knowing the kind of people and community you want to attract can be something important you want to reflect in your blog name.

For example, take a look at these two different travel blogs: Halal Trip and The Digital Nomad.

Halal Travel Source

Despite both being blogs about travel, Halal Travel is created to cater to Muslim audiences, while The Diary of a Nomad is dedicated to digital nomads.

Diary of a Nomad Source

So list down the characteristics of your ideal target audience and keep that in mind when you are coming up with your blog name.

3. What is your voice or writing style?

A good blog name should also align with how you want your readers to feel. Is the goal of your blog to inspire your readers, give them a good laugh, or both?

The voice and tone of your blog name can provide your readers with an idea about the type of blog posts you will be writing and influence if they click.

Wait But Why was the perfect name to describe Tim Urban’s unique blog fuelled by long-form content posted every now and then.

Wait But Why Source

The blog name accurately represents the master procrastinator and the ironic humor that you can find in his writing.

In any case, your name has to match the voice of the content to let people immediately know what your blog is about.

4. Should you use your name?

A question many ask in regards to how to come up with a name for a blog is if they should include their own name.

If the purpose of your blog is personal branding, including your name as part of your blog name and domain can be highly beneficial.

Having your name as part of your domain can make your brand more personable, building a stronger connection with your readers when you share your experiences.

Not to mention, you will have a much easier time finding a name that is not taken.

Some great examples of blogs incorporating names are Tim Ferriss and The Anna Edit, which have successfully displayed their competence and built their online presence.

The Anna EditSource

Again, your blog name is the first impression readers will make of your blog.

Having your name or your initials in your blog name can be vital in helping you become a successful blogger or expert in a specific industry.

5. Look for inspiration

Before you go further, explore other blogs. Researching blogs you love can help spark creativity and let you better understand what your ideal blog is.

You don’t have to spend much time reading through every post. Instead, just go through their taglines and a post or two and find what speaks to you.

Besides, this is also an excellent opportunity to check out your competitors. Take a look at some of the popular blogs in your niche.

Explore their content focus and find a way to distinguish yourself and further refine your blog content and name.

6. Brainstorm blog names

Once you are done with the previous steps on how to come up with a name for a blog, it’s time to start brainstorming.

Look at the words you have written down and start thinking of blog names. You can pair two words together, play with their spelling, or add suffixes to the terms like -fy.

Do this without any filter. Just try writing down blog name ideas without vetting because writing things down stimulates your creativity, and you will be able to explore these ideas further.

Chances are you won’t get the right blog name right away, but you can always play around with the blog names to see if there are any that stick.

7. Run through the checklist for a perfect blog name

Now you will have a list of ideas on what to name your blog. The final step is to refine, eliminate, and decide what name you will use.

Look through the list of blog name ideas and decide on your top 5 choices. Run them through this practical checklist to see which is the most fitting.

  • Is your blog name easy to say and spell?
  • How does your blog name look in the URL?
  • Is the .com domain name available?
  • Is your blog name available on social media?
  • Is there any potential branding conflict?

Additionally, you’d want to check out how your blog name performs on the search result to see if there is any competition for your brand name.


Picking the right blog name can be overwhelming. Your blog name is your brand. It can set the tone for what people think or feel about your blog.

Ultimately, to create the perfect blog name that will grow with your brand, always consider your blog topic, target audience, and brand voice.

With the key to the perfect blog name, the next step is learning how to blog consistently.

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