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Are Press Releases Dead? 6 Tips to Rethink Your Approach

You’ve spent an entire week crafting that perfect press release. You put together a list of publications you want to pitch to, draft a pitch email, and hit ‘send’. A day passes, two days pass ..a week passes. Not one positive response. Nada. “Are press releases dead,” you wonder? No, they aren’t dead. They’ve just

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How to Drive Organic Traffic and Grow your Blog in 2020

Every blogger or website owner is actively looking for ways to drive organic traffic to their blog or business website. Why? Because with more traffic comes increased sales opportunities, more leads and conversions, and eventually more revenue. Unlike paid advertising, creating organic traffic is not easy to come by. According to a study on search

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6 Tips to Stay Motivated as a New Blogger and Not Give Up On Your Blog

You recently started a new blog and wrote a couple of posts in one go. It was going great and your excitement was at an all-time high until your blog came to an abrupt halt. No ideas? No time? Other activities took priority? Or just life maybe? Whatever be the case, truth is, your blog

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Blogging for Business: 6 Reasons to Start a Blog

Content marketing is continuously evolving. With the rise of new mediums and content formats, one might wonder if blogs are still relevant today. The answer is yes, more than ever. If you’re tempted to do away with the good ol’ blog, stop right there. Here are some interesting blogging statistics that will make you think

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How to Create Engaging Content: 6 Tips to Captivate your Readers

“Engaging content is key to content marketing success.” As a content creator or blogger, you must have heard this several times. Let’s take a moment to understand what engaging content is. A simple search on Google throws back hundreds and thousands of search results, few relevant to you. You probably click on some of them