Are you noticing poor traffic or a high bounce rate on certain pages of your website? It’s time to take a closer look at them. From grabbing the visitor’s attention to engaging them and encouraging them to take the desired action – there’s a lot riding on your web page content. So, if you think …

Press releases are not dead. The way they’re approached has changed. Even today, the best way to make a company announcement or share a noteworthy milestone is by writing a strong press release. What’s changed, you ask? The marriage of your SEO and press release strategy. Considering that most of the searching happens online, it’s …

Blogs are the core of a strong content marketing strategy. They attract traffic, educate and inform readers, build trust and also entice action. Powerful blog content starts with a solid topic idea. An idea that matches your readers’ intent and business objective. Once that’s sorted, it’s about transforming them into words and writing in a …